Brand Strategy & Identity

In a cluttered marketplace, the role of a sound brand strategy and high-impact brand identity can hardly be over-emphasized. Discovering meaningful customer insights is vital for arriving at an appropriate market segmentation strategy – be it demographics, customer psyche, buying behaviour or disease profile. An in-depth understanding of the competitive landscape helps one  to not only arrive at the right positioning, but also generate options for core messaging.  A well-articulated positioning strategy lays the foundation stone for nomenclature and creation of a brand identity, which can effectively tell the story of the brand’s promise. Quite often, even the existing, and successful, players need to explore the potential offered by a comprehensive re-positioning and re-branding strategy to ensure continued customer engagement. We have the enviable record of creating some of the most acclaimed and awarded brand identities in healthcare.

Our services include:  

>>Customer Profiling

>>Positioning & Brand Story Development

>>Brand Nomenclature

>>Identity Design & Logo

>>Branded Collateral & Print Design

>> Environmental & Retail Design

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— Integrated Healing Center, Marketing Client
Our Approach
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