Marketing & Sales

Ever-increasing competitive pressure and high operating expenses create the crying need for a sound marketing and sales strategy in healthcare. Right pricing strategy coupled with effective communication can not only help bridge the price-value perception gap, but also act as a lever for higher returns. To deliver high-impact communication strategy, we focus on the right messaging, hard-working creatives and effective media choices. It helps us ensure that investment in advertising for our clients yields desired increase in revenue and profitability. With our in-depth knowledge of emerging media options and ‘what makes the millennials tick’, we have created trend-setting social media campaigns. We have observed how the absence of product-focused sales, and of training and selling tools tends to compromise sales force effectiveness. We have helped achieve dramatic impact in sales channel results through a well-executed multi-pronged strategy.

Our services include:

>>Market Segmentation & Positioning

>>Pricing Strategy


>>Sales Force Effectiveness

>>Digital and Social Media

>> PR, Events & Promotions

It has been quite a pleasure working with you on this project. We very much appreciate the creative thinking around potential additional markets we had not considered as well as information on competitors and market share, which we had not been able to get at all previously.

— Ms Meg Wirth, Consultant, Commons Global Health Fund, USA

If Indigo Ran Your Hospital

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