Brand Strategy & Identity

In a cluttered marketplace, the role of a sound brand strategy and high-impact brand identity can hardly be over-emphasized. Discovering meaningful customer insights is vital for arriving at an appropriate market segmentation strategy – be it demographics, customer psyche, buying behaviour or disease profile. An in-depth understanding of the competitive landscape helps one  to not only arrive at the right positioning, but also generate options for core messaging.  A well-articulated positioning strategy lays the foundation stone for nomenclature and creation of a brand identity, which can effectively tell the story of the brand’s promise. Quite often, even the existing, and successful, players need to explore the potential offered by a comprehensive re-positioning and re-branding strategy to ensure continued customer engagement. We have the enviable record of creating some of the most acclaimed and awarded brand identities in healthcare. Our services include:  

>>Customer Profiling

>>Positioning & Brand Story Development

>>Brand Nomenclature

>>Identity Design & Logo

>>Branded Collateral & Print Design

>> Environmental & Retail Design

It has been quite a pleasure working with you on this project. We very much appreciate the creative thinking around potential additional markets we had not considered as well as information on competitors and market share, which we had not been able to get at all previously. — Ms Meg Wirth, Consultant, Commons Global Health Fund, USA

Recent Happenings

Medium Healthcare Consulting partners with Times of India to hold the first ever edition of Times Healthcare Achievers, an honor roll for doctors and hospitals

How can we help you?
To discuss how Medium can help you achieve your business objectives