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Most healthcare facilities focus largely on sales, not on marketing. Creating a physician referral network or securing corporate business are on the top-of-the-agenda. And marketing communication is invariably limited to talking about state-of-the-art technology and world-class ambience, that too in a language patients are not likely to understand.
As routinely done in other service industries such as airlines, banking, hospitality, retail or telecom, marketing in healthcare must take an integrated view of the entire spectrum ranging from a unique brand identity and appropriate pricing strategy to patient-centric communication and usage of various interactive media.
We firmly believe that a well-conceptualized and meticulously executed marketing programme yields significantly enhanced revenue and profitability. Our team has extensive experience in healthcare marketing across various service offerings. The team also has significant experience in critical facets such as advertising, interactive marketing and CRM. In fact, our founder is the lone winner of the SPJain Marketing Impact of the Year in 2005 from the healthcare sector.
We focus on the following key elements:
+ Product Strategy
+ Branding
+ Market Research
+ Effective Sales Strategy
+ Marketing Communication
+ Public Relations
+ CRM
+ Outreach Programmes
+ Digital Media |
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