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Ratan Jalan is the first Indian marketing professional to get his article published in Marketing Health Services, a quarterly journal published by the American Marketing Association. Download PDF |
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Healthcare continues to be a challenge across the world. The developed world is grappling with excesses, poorly aligned interest groups , political and cultural sensitivities. The developing world, on the other hand, needs to address the harsh realities of inadequate infrastructure, scarce manpower resources, lack of regulatory framework for quality and more importantly, affordability.
Medium is a boutique healthcare consulting firm focusing on markets in emerging economies and specializes in the areas of business strategy, integrated marketing, service quality and performance transformation. |
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