|
|
|
 |
| |
A leading business house in South India with presence in healthcare delivery and medical education needed to chart out an expansion strategy in the healthcare sector.
Discover
Assisted in identifying a suitable window of opportunity based on an in-depth study of the demand-supply gap in the region, consumer trends and the client’s overall vision. For the niche facility focusing on a single specialty and the affluent target audience, created strategy for sustainable differentiation and high entry barriers for future competition.
Design
To ensure a near-perfect implementation, worked out a detailed blue-print for various elements including positioning strategy, architecture, HR strategy, technology, patient experience, marketing and financial benchmarks.
Deploy
In each of the areas, played an active role in implementation in terms of identifying appropriate agencies and solution providers, firming up the arrangement and monitoring their deliverables. It ranged from brand identity creation and architecture to technology deployment and alliance with international healthcare service providers.
Deliver
Project currently under implementation and scheduled to get operational by Nov 2011. It is aimed to create unprecedented benchmarks in the industry for its customer-centric approach, be it transparency, clinical standards or the overall customer experience.
|
| |
| |
| |
|
|
